Jennie Kim’s Rebrand Strategy: How Wisdom & Love Turned 'Unlikable' into 'Untouchable' 金珍妮的品牌重塑策略：智慧与爱如何将“不讨喜”逆转为“无可触碰” 제니의 리브랜딩 전략: 지혜와 사랑이 어떻게 '비호감'을 '범접할 수 없는 존재'로 바꿨는가
以下查看中文 아래에서 한국어를 확인하세요 Video Overview This content analyzes how Jennie Kim (Blackpink) navigated a severe branding crisis where she was labeled "lazy," "arrogant," and "disappointing." Through specific strategies rooted in wisdom (strategy) and love (human connection) , she flipped the narrative without changing who she was, only how she was perceived. The core wisdom is that "People don't buy products, they buy people," and likability—fueled by relatability—is the ultimate marketability. Part 1: The Crisis – 5 Branding Weaknesses Before her rebrand, Jennie faced a "cascade of branding crisis." The wisdom here lies in identifying where the disconnect happened between her true self and public perception. Branding Weakness Details & Terms Used The Perception Problem 1. Vague Coolness She was shy and quiet, which created a "mystery" that backfired. "Too cool = Cold." Fans read her quiet confidence as arroga...